Visa Moves to Fix Loophole Letting Users Earn Card Rewards on Meme Coin Buys via Crossmint

The significance lies less in meme coins than in the plumbing: merchant category codes are how card networks decide which purchases qualify for rewards, and a crypto purchase misfiled as digital media quietly extends consumer credit economics into speculative assets. The fix matters for card issuers, rewards programs and crypto checkout providers like Crossmint, all of which sit between the two. Whether other crypto on-ramps were classified the same way, and whether issuers now tighten review of such merchants, is the open question.