TREE NEWS update: China’s State Administration for Market Regulation will deepen enforcement of the newly revised Anti-Unfair Competition Law during the 15th Five-Year Plan period, Vice Minister Shu Wei said at a State Council Information Office briefing on September 20. The regulator will run regular special enforcement campaigns targeting false advertising, mutual smearing, commercial defamation and commercial bribery, and will handle a batch of typical cases. It will also strengthen trade secret protection, exploring local regulations and management rules.
China’s Market Regulator to Step Up Antitrust Enforcement Under New Unfair Competition Law
AI take
The emphasis on trade secret protection and local rulemaking signals a shift beyond headline antitrust toward the competitive conduct that shapes platform and data-driven markets. For sectors where proprietary data and algorithms are the core asset, enforcement priorities under this law could matter more than merger review. Whether the special campaigns produce durable case law or remain episodic is the open question.
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