TREE NEWS update: Coinbase is letting eligible US retail customers request shares at the offer price before trading begins, in a program launched with Oura. Allocations will depend on supply from underwriters and investor demand, the company said. The move gives individual investors access to IPO pricing typically reserved for institutional buyers.
Coinbase Opens IPO Allocations to US Retail Investors With Oura
This is a structural shift in how retail participates in primary markets, not just a product launch. By letting eligible US customers request shares at the offer price, Coinbase is testing whether a crypto-native platform can function as a distribution channel for traditional equity offerings, potentially blurring the line between exchange and broker. The key constraint is supply from underwriters and demand, meaning access does not guarantee allocation. Whether this becomes a repeatable model or a one-off depends on underwriter willingness and regulatory comfort.
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