TREE NEWS reports: A single report can introduce us to a new direction; a single conversation can let us hear different judgments; a face-to-face exchange may make an originally vague idea begin to take concrete shape.
In the past, Tree News has continuously documented industry changes through content, online conversations, and offline events, while also connecting the people within those changes. Now, these accumulations have a more centralized entry point.
Tree News, the information product under Tree News, is officially launched.
The brand-new official website www.treenews.cn and the iOS and Android apps are now open simultaneously, organizing news, flash updates, columns, and events into a single product system, providing users who follow Web3, artificial intelligence, and macro finance with a user journey from acquiring information and in-depth reading to discovering opportunities for exchange.
Making its debut alongside the product is the brand mascot “Tree Bao.” From content entry points to visual expression, Tree News hopes to enter users’ daily lives in a clearer and more approachable way.
See the Future Unfold.
This phrase expresses our expectations for the product and also carries the long-term work direction of a content team: to get close to where changes happen, so that information, viewpoints, and practices worth attention can be seen by more people.
1. Starting from the scene: understanding the origins of a product
To understand Tree News, we can start with what Tree News has always been doing.
Online, we document project progress, technological changes, and the judgments of different participants through themed conversations and content reports; offline, we enter city exchanges, university events, and international conference periods, giving developers, entrepreneurs, researchers, and community members the opportunity to sit together and discuss issues in more concrete terms.
These experiences have brought us into contact with different sides of the industry.
The capabilities a technology demonstrates in a demo and the problems it encounters when actually entering business operations often need to be understood together. The direction a team publicly expresses also needs to be combined with the work it continuously invests in to be seen more clearly. For many new attempts, the most valuable information is often hidden in a follow-up question, a discussion, or a participant’s explanation of specific details.
Being on the scene for a long time has gradually formed a working habit for us: pay attention to what happened in the news, and also understand as much as possible why it happened; record viewpoints, and also track the practices behind those viewpoints.
At the same time, we also see that many valuable exchanges dissipate once an event ends. Online conversations, articles, event information, and follow-up discussions are scattered across different platforms. If users want to continue learning, they often need to find the entry point again.
The starting point of Tree News comes from exactly this observation. We hope to put the content and exchange experience we have accumulated into users’ hands in a more organized way, so that a single discovery can continue to extend.
2. As information keeps increasing, understanding needs a clearer path
Today, the information users can access is becoming richer and richer.
News, viewpoints, research, product progress, and event invitations are distributed across different platforms, groups, and timelines. For people who follow the industry, they can see a lot of content every day, but placing this content into the same context for understanding still takes time.
A flash update provides a new clue, but it may not explain the full context; an analysis offers a judgment worth discussing, and readers may also want to know the direction the author continues to follow; after knowing an event is about to take place, users then need to further look up the agenda, location, and participation method.
These needs are connected to one another and also form the product thinking behind Tree News.
We hope that after users see a piece of news, they can find a direction for further reading; after reading a viewpoint, they can continue to follow the person who proposed it; and after developing an interest in a topic, they also have the opportunity to step into the relevant exchange scene.
Therefore, Tree News places content and events within the same product framework, giving originally scattered usage needs a clearer entry point.
3. What Tree News is: from knowing, to understanding, to participating
Tree News is an information product under Tree News that focuses on Web3, artificial intelligence, and macro finance.
Tree News continues to carry out content, event, and resource connection work, while Tree News transforms the capabilities aimed at readers and industry participants into a product that can be used daily.
These three content directions were chosen because they are increasingly influencing one another.
The development of Web3 involves assets, payments, data, and organizational collaboration; artificial intelligence is entering product design, service delivery, and workflows; and the macroeconomic, financial market, and regulatory environment are constantly changing the conditions under which innovation takes place. Understanding a specific event often requires observing changes in technology, industry, and the market at the same time.
Around these directions, Tree News organizes content entry points such as news, flash updates, in-depth articles, columns, and events.
News and flash updates provide clues to changes. Users can quickly learn about new developments and discover events that require further attention.
In-depth articles provide space for expanded understanding. Around topics such as RWA, DeFi, AI × Crypto, regulation, and macro, content can further explain the background, sort out the logic, and present different viewpoints.
Columns carry continuous observation. The accumulated articles of authors and institutions give readers the opportunity to understand how a viewpoint is formed and how it continues to develop with new facts and practices.
Events connect real exchange scenarios. Users can start from topics they are interested in, find related events, learn how to participate, and bring questions from their reading into further discussion.
Together, these entry points serve one path: from knowing what happened, to understanding why it is worth paying attention to, and then to finding a way to participate that suits you.
4. App: bringing reading and discovery into daily life
The Tree News App brings this content system into mobile scenarios.
The mobile side is built around five main entry points: “News, Flash Updates, Events, Columns, and Me,” giving different needs a clear destination. Users can quickly check updates according to their own time and areas of interest, or enter columns to continue reading more complete content.
On the column page, selected authors and institutions are presented together, and the article list and follow entry points help users build a path for continuous reading. Readers can get to know an author through an article, then follow their accumulated content to gradually understand experience and judgments in different fields.
This kind of continuous attention is especially important for understanding the industry. Many changes need time before they can be seen clearly: how a direction evolves, how a product iterates, and how a judgment responds to new situations. Columns give these observations the opportunity to be recorded continuously and make it easier for readers to return to the same perspective and continue exploring.
The Tree News App is now available in iOS and Android versions. Users can obtain the download entry for the corresponding version through the official website; iOS users can also go to the App Store to download Tree News.
Checking flash updates during work breaks, reading articles on the commute, or learning related information before an event—Tree News hopes to adapt to users’ different usage rhythms with a clear structure.
5. Events: connecting content with the scene
Events occupy an important position in Tree News and also carry on Tree News’s long-accumulated offline experience.
We hope the event page can help users answer several specific questions: What exchanges worth paying attention to are coming up? Where are they held? What topics are they about? How should one participate?
In the Tree News App, users can browse event cards, view the time, location, and registration entry displayed on the page, and learn about related arrangements through event features. Scattered event information thus has a centralized display space, and users can more easily make choices based on their interests and plans.
The page also sets up entry points such as “Tree Conference Services,” “Past Event Cases,” “I Want to Hold an Event,” and “Upload Event,” respectively handling inquiries about conference services, case viewing, communication of event-hosting needs, and event information submission.
For ordinary readers, this is a place to discover exchange opportunities; for organizers, this provides an entry point for displaying and submitting event information; for teams with event-hosting needs, they can further learn about planning and execution services.
Behind these functions is our understanding of the relationship between content and events: an article can lead to a discussion, and a discussion can also produce new content. Pre-event topic introductions, on-site experience sharing, and post-event reviews can together help users understand a direction more completely.
We hope this connection can continue to happen, so that a reading and an encounter both have the chance to become the starting point for the next exploration.
6. Official website: expand reading and open more exploration entry points
Launched simultaneously with the App is the brand-new official website www.treenews.cn.
Through navigation such as Home, Flash Updates, Events, Articles, Calendar, Columns, and Discover, the official website organizes different types of information. The homepage places key content, article categories, and flash updates in mutually related positions, making it easy for users to browse first and then choose directions worth reading in depth.
The article section provides categories such as RWA, cryptocurrency, DeFi, AI × Crypto, regulation, macro, and US stocks, allowing users to continue reading around familiar fields and also supplement new perspectives from adjacent topics.
The “Discover” section further presents entry points such as beginner guides, encyclopedia, tools, market data, financing information, industry calendar, and global events. For users new to the industry, these entry points provide directions to start learning; for readers with clear needs, they can help them find related content in a more targeted way.
Entry points such as publishing articles, seeking coverage, joining the community, and feedback also allow the website to take on communication needs beyond reading.
The official website and App are aimed at different usage habits: the desktop side provides a more open browsing space, convenient for expanded reading and material lookup; the mobile side allows attention to continue in daily scenarios. Users can choose the way to enter Tree News according to their own needs.
7. Tree Bao: accompanying every new discovery
Along with the product launch, the brand mascot “Tree Bao” also officially meets users.
Tree Bao’s image is built around growth, exploration, and companionship. The green visual expression, the upward-growing sprout, and the accompanying green safety blanket “Abeibei” give the brand’s understanding of curiosity and connection a more approachable presentation.
We hope Tree Bao can become a companion willing to ask questions and happy to share. When facing unfamiliar concepts and a rapidly changing industry, what it conveys is an attitude of staying curious and continuing to learn.
In the future, Tree Bao will gradually appear in brand content, event materials, and related interactive scenarios, accompanying users as they get to know Tree News and also recording the process of the product and community growing together.
8. After launch: making every connection more valuable
The product launch is the beginning of a long-term effort.
Next, Tree News will continue to improve the product around content quality, information organization, reading experience, and event connections. We also look forward to hearing users’ real feedback: which information is not easy to find, which reading paths can still be clearer, and which participation needs deserve further response.
Regarding user interaction and benefits, we are also planning a points mechanism around scenarios such as reading, check-ins, and event participation. Specific rules and opening times will be announced separately. The relevant points are positioned as platform user incentives and cannot be transferred, traded, or withdrawn, and are not linked to tokens or financial returns.
No matter how the product iterates, what we hope to continue doing well is always clear: help users understand the changes taking place, let experience and viewpoints worth attention be seen, and create opportunities for further exchange among different participants.
“The node connector toward the future” needs to be realized through daily content, real communication again and again, and a product experience users can feel.
The Tree News official website and iOS and Android apps are now officially launched.
Welcome to visit www.treenews.cn, explore the brand-new official website, and obtain the corresponding version of the App; iOS users can also go to the App Store to download.
Start from a piece of news, start from a question, start from a new discovery.
Let us together see the future unfolding.
See the Future Unfold.
About Tree News
Tree News is an information product under Tree News that focuses on Web3, artificial intelligence, and macro finance. Through the official website and iOS and Android apps, it provides news, flash updates, in-depth content, columns, and event information, connecting content reading with industry exchange.
Official website: www.treenews.cn
X: @TreeFinanceCN
WeChat Official Account: Tree News
