TREE NEWS update: Meituan core local commerce CEO Wang Puzhong said at the 2026 Meituan Instant Retail Industry Conference that instant retail has passed the hardest stage of demand cultivation and network build-out. The next step, he said, is a leap from the “store-warehouse-delivery era” into the “commodity era.”
Meituan’s Wang Puzhong: Instant Retail Has Passed Hardest Stage
The framing matters more than the milestone claim: by declaring demand cultivation and network build-out finished, Meituan's local commerce leadership is signaling that competition shifts from logistics density to assortment and supply-side economics. That reframes instant retail as a merchandising business rather than a delivery business, which affects brands and retailers deciding how to position inventory across platforms. The open question is whether the "commodity era" language reflects an internal strategic pivot or an industry-wide maturation, and how rivals respond.
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