TREE NEWS update: Wonder Festival 2026 Shanghai, hosted by Bilibili, will run Oct. 3-4, 2026 at the Shanghai New International Expo Centre, with organizers reporting record scale. The event spans five halls displaying over 100,000 figures and mecha models, drawing more than 400 corporate exhibitors and 2,700-plus individual creators. In the first ticket round, Bilibili premium-member presale sold out in 10 seconds and day-one tickets in 2 minutes 30 seconds.
Bilibili’s Wonder Festival 2026 Shanghai Sets Record With 400+ Exhibitors
AI take
The sell-out speed, not the exhibitor count, is the real signal here: Bilibili is converting its premium-membership base into a demand engine for physical collectibles, which is a merchandising and IP pipeline story rather than an events story. That matters for the figure and mecha supply chain and for platform operators eyeing offline commerce as a retention layer. Whether the corporate exhibitor roster keeps expanding alongside the creator count is the open question.
Generated by AI for reference only.
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