Cloudflare Says Non-Human Traffic Now Dominates the Web

The framing here is the notable part: an infrastructure company that sits in front of a large share of the web is now describing bots as the default condition rather than an anomaly. That matters for any business whose economics assume a human eyeball behind each request — advertising, analytics, and increasingly the data pipelines feeding AI systems. The open question is whether measurement and verification standards catch up, or whether the ad-funded model keeps degrading quietly while everyone argues about it.