TREE NEWS update: iQIYI founder and CEO Gong Yu said at the company’s 2026 autumn showcase that AI has fueled explosive growth in short dramas while also opening opportunities in long-form content. Falling production costs have sharply increased the number of creators and works, pushing the film and TV industry into a positive cycle, he said. iQIYI plans to use AI to lower the sector’s traditional barriers, shorten production cycles and explore new AI-driven content formats to lift user consumption.
iQIYI’s Gong Yu Says AI Is Driving a Positive Cycle in Film and TV
AI take
The notable claim is not that AI cuts costs but that lower costs expand the creator base — a supply-side argument that volume, not just efficiency, reshapes the sector. That matters most for smaller producers and platforms competing on slate size rather than budgets. Whether the added output translates into sustained user consumption, rather than a glut that dilutes attention, is the open question.
Generated by AI for reference only.
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