TREE NEWS update: Elon Musk reposted a long-form essay by DreamWorks co-founder Jeffrey Katzenberg on AI and the creative industries on X on September 23. Katzenberg said AI is rapidly reshaping animation and film production, having previously projected that new AI tools could cut the time and cost of making world-class animation by as much as 90% within three years. He argued that while AI excels at reasoning, evaluation, optimization and pattern recognition, genuine creativity still depends on human taste, intuition, empathy and the urge to express.
Musk Shares Katzenberg Essay: AI Won’t Replace Creators, They Should Help Set the Rules
AI take
The intervention matters less for its thesis — that human taste survives automation — than for who is delivering it. Katzenberg, an incumbent studio founder, is arguing for creators to help write the rules rather than be rewritten by them, and Musk's amplification pushes that framing to a much larger, more tech-aligned audience. The open question is whether that stance translates into actual participation in AI governance, or remains a positioning exercise by parties with commercial stakes on both sides of the debate.
Generated by AI for reference only.
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