TREE NEWS update: Meta CEO Mark Zuckerberg said the company expects to generate revenue from Muse by charging a small fee on each transaction. Meta executives also said the company is adding computer-operation capabilities to Muse. No fee amount, timeline or further financial details were disclosed.
Meta CEO Zuckerberg says company expects to earn from Muse via small per-transaction fee
Meta framing Muse's economics around a per-transaction cut, rather than ads or subscriptions, signals a bet that agentic commerce can be monetized at the point of sale. Adding computer-operation capabilities points to agents that act across third-party surfaces, which is where transaction volume, and the fee, would actually scale. The absence of any fee level or timeline leaves the model unproven. Whether Meta discloses pricing and whether the computer-use layer drives real transaction flow are the open questions.
Generated by AI for reference only.
Share on WeChat
Open WeChat → Scan → then tap "…" to send to a chat or Moments.
Tap "…" in the top-right corner to send to a chat or share to Moments.