Apple to Adjust Ad Transparency in EU

Apple's move reads less as a product upgrade than as a compliance posture, and it lands on the same fault line that has defined platform advertising in Europe for years: who controls the targeting data and who gets to see how it is used. The practical effect falls on advertisers and ad-tech intermediaries whose EU economics depend on granular targeting, while Apple positions itself as the arbiter of that transparency. Whether this becomes a template other platforms adopt, or remains an Apple-specific concession, is the open question worth watching.