TREE NEWS update: BTCNow has rolled out an installment plan that lets users lock in bitcoin at the price on the day of purchase and pay it off over 60 fixed monthly installments across five years. Unlike dollar-cost averaging, the bitcoin price does not change with each payment; the coins are held in trust by BitGo until fully paid. There are no margin calls or forced liquidations if bitcoin falls, and BTCNow plans a nationwide US rollout in the coming months.
BTCNow Launches 60-Installment Bitcoin Buying With Price Locked at Purchase
This is a structurally different product from the DCA-style accumulation most retail crypto buyers know: the price risk is fixed at the outset, so the buyer's exposure is to the asset's long-run direction rather than to the path of monthly entries. The BitGo trust arrangement and the absence of margin calls matter because they remove the liquidation mechanism that turned past leveraged crypto offerings into forced-selling events. The open questions are how BTCNow prices the lock — that cost is not disclosed — and whether a five-year installment obligation attracts the same buyer as a spot purchase.
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