Niu Lai Meme Lifecycle: From Obscurity to $50M Market Cap

TREE NEWS reports: The Chinese meme coin ‘Niu Lai’ surged from a $45k market cap to over $50 million in days, driven by the viral success of a low-budget animated film of the same name. The token’s price mirrored the movie’s box office rise, with attention flowing from Chinese social media to crypto markets, culminating in a Binance Alpha listing and a subsequent pullback. This case illustrates how attention can be converted into crypto value, with Web2 virality fueling on-chain speculation.