Douyin Allows San Zhi Yang to Cancel Old Accounts, Register New Ones and Resume Business

The platform's decision to let the company start fresh accounts, rather than simply restoring the suspended ones, signals that Douyin is treating regulatory sign-off as the gate for re-entry while keeping the reputational reset visible to users. For other platforms and MCN-style operators, the precedent matters: a regulator's rectification finding can effectively reopen commercial access that a platform had closed on its own. Whether the new accounts regain their prior audience, and whether Douyin applies the same standard to similar cases, is the open question.