Topsports in Talks With Nike on Inventory Buyback, Promo Subsidies After Online Channel Shift

The detail that matters is not the channel shift itself but that Topsports is negotiating over who absorbs the cost of cleaning up inventory and funding promotions — a sign the distributor, not just the brand, is carrying the adjustment burden. Topsports' framing of an unchanged partnership sits alongside active talks on buybacks and subsidies, so the terms will reveal how the economics are being split. Whether those talks conclude with Topsports compensated for the inventory overhang, and whether offline cooperation stays genuinely unaffected, is the open question for a distributor this exposed to a single brand.