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Regulation

China’s Financial Law Draft to Get Second Reading, Adds Rules on Online Marketing

China’s Financial Law draft will be submitted for a second reading at the 25th session of the 14th National People’s Congress Standing Committee, to be held in Beijing from Nov. 2 to 6. Huang Haihua, spokesperson for the NPC Standing Committee’s Legislative Affairs Commission, said on Oct. 30 that the revised draft will add targeted rules on online marketing activities, strengthen protections for financial consumers and investors, and tighten unified regulation of asset management products and services and cross-border financial activities.

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AI take

The addition of online-marketing rules to a foundational financial law signals that China's regulators see digital distribution channels as a systemic risk vector rather than a niche compliance issue. Stricter consumer and investor protections, paired with unified treatment of asset management and cross-border activity, point toward closing gaps that previously sat between sector-specific regulators. For platforms and cross-border product providers, the compliance perimeter is the thing to watch as the draft moves through its second reading.

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