TREE NEWS update: Li Jiaqi’s livestream sold 100,000 Qwen Office personal monthly membership cards in just 30 minutes on the evening of November 2, amounting to roughly 2 trillion tokens. The offering was a breakout hit of the Double 11 shopping festival.
Li Jiaqi livestream sells 2 trillion Qwen Office tokens in 30 minutes
The significance here is less the token tally than the distribution channel: a top livestreamer moving enterprise-grade AI capacity at consumer scale shows AI subscriptions are being merchandised like fast-moving consumer goods, with livestream commerce as the funnel. That model reaches buyers well beyond the developer and enterprise procurement audiences AI vendors have historically targeted, and it hands a single host outsized influence over how a model's usage gets priced and packaged. Whether token-denominated memberships hold up once the festival discounting ends, and whether livestream-driven AI sales become a recurring channel rather than a one-off stunt, is the open question.
Generated by AI for reference only.
Share on WeChat
Open WeChat → Scan → then tap "…" to send to a chat or Moments.
Tap "…" in the top-right corner to send to a chat or share to Moments.