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Li Jiaqi livestream sells 2 trillion Qwen Office tokens in 30 minutes

Li Jiaqi’s livestream sold 100,000 Qwen Office personal monthly membership cards in just 30 minutes on the evening of November 2, amounting to roughly 2 trillion tokens. The offering was a breakout hit of the Double 11 shopping festival.

Original source

AI take

The significance here is less the token tally than the distribution channel: a top livestreamer moving enterprise-grade AI capacity at consumer scale shows AI subscriptions are being merchandised like fast-moving consumer goods, with livestream commerce as the funnel. That model reaches buyers well beyond the developer and enterprise procurement audiences AI vendors have historically targeted, and it hands a single host outsized influence over how a model's usage gets priced and packaged. Whether token-denominated memberships hold up once the festival discounting ends, and whether livestream-driven AI sales become a recurring channel rather than a one-off stunt, is the open question.

Generated by AI for reference only.

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