Guangzhou Developers Cut Home Prices by Over 1 Million Yuan in Year-End Push

The scale of these discounts in core districts, rather than the outer suburbs where price cuts are more routine, signals that developers are prioritizing cash recovery over margin even in prime inventory, and the shift toward near-completed units suggests buyers are being wooed with reduced delivery risk. The monthly pickup in Guangzhou transactions alongside a still-negative annual comparison points to discounting doing the work of volume, not a demand recovery. Whether the month-on-month gains hold once this promotional push ends is the open question, and whether core-district pricing power is being reset is worth watching.