Meme Coin ‘Niu Lai’ Surges 3000x in 3 Days After Abstract Film Goes Viral

The token's rise is a pure attention play: a viral, intentionally crude film created a ticker that retail traders latched onto, with the $30 million cap reflecting narrative momentum rather than any product or cash flow. The former renovation team behind the film now sits adjacent to a speculative asset they did not build, which raises the question of who, if anyone, controls or benefits from the token. The open question is whether this follows the typical meme-coin arc — a sharp spike followed by decay — or whether the film's cultural staying power gives the token unusual durability.