TREE NEWS update: At a media briefing on September 3, NIO founder and CEO Li Bin said the brand’s average transaction price reached 406,000 yuan this year, rising to 434,000 yuan in July, surpassing Audi, BMW, and Mercedes-Benz. He emphasized that NIO prioritizes ‘high-quality development’ and will not adopt a price-for-volume strategy, as brand factors now account for over 30% of purchase decisions.
NIO CEO Li Bin Says Brand Won’t Trade Price for Volume
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