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Longban Media: AI video revenue negligible

Longban Media disclosed that its AI video business generated about 80 yuan in June and 75,000 yuan in July, less than 0.01% of audited 2025 revenue. The company stated the impact on performance is insignificant now and expected to remain so.

Original source

AI take

This disclosure is less about the revenue itself and more about the optics of AI hype versus reality. The near-zero figures starkly contrast with the narrative that AI video is a meaningful near-term revenue driver for content firms. It signals that, for many traditional media companies, AI remains a cost center or experimental line item rather than a monetizable product. The key question is whether this forces a broader reassessment of how AI capabilities are valued in the sector, particularly for firms that have leaned on AI announcements to support valuations. Watch whether peers follow with similar granular disclosures or if the focus shifts to cost savings rather than direct revenue.

Generated by AI for reference only.

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