TREE NEWS update: The CEO of Rain revealed that stablecoin payments have reached over 100,000 merchants, most of whom use them without realizing it. This indicates growing mainstream adoption of stablecoins in everyday transactions.
Rain CEO: Stablecoin Payments Reach 100k Merchants
The notable detail is not the merchant count but the invisibility: users transacting in stablecoins without awareness suggests the technology is succeeding as backend infrastructure rather than as a consumer-facing product. That framing matters for how adoption gets measured and marketed, since growth may not show up in wallet or app metrics. Whether this embedded model scales beyond the merchants already onboarded is the open question.
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