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Xiaomi launches first ‘mid-fold’ phone Xiaomi 18 Fold

On the evening of September 7, Xiaomi unveiled the Xiaomi 18 Fold, its first ‘mid-fold’ smartphone, positioned between large and small foldables. CEO Lei Jun said the project was initiated two years ago with 20 months of development, making it Xiaomi’s highest-end phone. It features a 5.38-inch external and 7.58-inch internal screen with an aspect ratio near √2:1. The device measures 5.02mm unfolded and 10.68mm folded, weighing 219g.

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AI take

This launch signals Xiaomi's push into a niche foldable segment, aiming to capture users who find large foldables unwieldy and small ones limiting. The near-√2 aspect ratio and thin profile suggest a focus on display ergonomics and portability, which could pressure competitors to refine their own mid-size offerings. For the broader market, the key question is whether this form factor gains traction beyond early adopters, potentially reshaping foldable product tiers. Watch how Xiaomi's pricing and ecosystem integration—not detailed here—affect adoption and rival responses.

Generated by AI for reference only.

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