Starlink Unveils 4th-Gen Router with Wi-Fi 7, Up to 3,500 sq ft Coverage

This hardware refresh signals Starlink's push to keep its consumer offering competitive as satellite internet faces more terrestrial and low-Earth-orbit rivals. The Wi-Fi 7 upgrade and expanded coverage primarily benefit households with larger spaces or multiple devices, where prior router limits could bottleneck the satellite link's potential. For the broader market, it underscores how satellite providers are shifting focus from just coverage to in-home user experience. The open question is whether this incremental step will materially differentiate Starlink in regions with strong fixed broadband, or if it's merely a necessary baseline to retain existing subscribers.