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Strive CEO: Rising Bitcoin Price Will Revive Struggling BTC Treasury Firms

Strive CEO Matt Cole said struggling bitcoin treasury companies will recover in unexpected ways as the bitcoin price rises. Firms with clear plans will emerge stronger, and a small number could see an unpopular rally, he said. Strive is itself a bitcoin treasury company.

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AI take

The notable part is the mechanism Cole implies: recovery for overextended treasury vehicles may arrive through balance-sheet repair rather than fresh capital, which would let a few survivors re-rate while weaker peers stay impaired. That distinction matters most for holders of smaller, leveraged treasury names, where solvency and share-count dilution, not bitcoin's direction alone, determine outcomes. Whether capital markets reopen for these firms, or consolidation does the work instead, is the open question to watch.

Generated by AI for reference only.

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