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Nvidia in talks to invest in AI data labeling firm Mercor at $20B valuation

Nvidia is in discussions to invest in Mercor, an AI data labeling service provider, as part of a funding round valuing the company at $20 billion. Existing investor General Catalyst is reportedly leading the round. Mercor’s revenue from Nvidia has grown as the chipmaker prioritizes its open-source Nemotron models.

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AI take

Nvidia's potential investment in Mercor signals a deepening of the chipmaker's vertical integration into data labeling, a critical input for its open-source Nemotron models. The reported $20 billion valuation and General Catalyst's lead suggest that AI data services are commanding premium multiples, especially when tied to a strategic backer like Nvidia. What matters is whether this reflects a broader trend of hardware giants funding the data supply chain, and how it affects the competitive landscape for independent labeling firms.

Generated by AI for reference only.

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