TREE NEWS reports: Morgan Stanley initiated coverage of Coinbase on Sept. 10 with a Neutral rating and a $250 price target, about 43% above the roughly $175 level at the time. The bank said Coinbase is becoming a key bridge between traditional finance and digital assets, citing its “everything exchange” strategy spanning equities, commodities, prediction markets, pre-IPO exposure and tokenized assets, alongside custody, financing, stablecoin partnerships and the Base network.
Morgan Stanley Initiates Coinbase at Neutral, $250 Price Target
The significance is less the rating than the source: a bulge-bracket bank framing Coinbase as infrastructure rather than a pure crypto beta play, with its expansion into tokenized assets and prediction markets read as the differentiator. That framing matters for how traditional-finance coverage treats the sector going forward, and it puts Coinbase's diversification — custody, financing, stablecoins, Base — at the center of the equity story. The open question is whether that "everything exchange" buildout translates into revenue mix that justifies the premium the target implies.
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