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Morgan Stanley Initiates Coinbase at Neutral, $250 Price Target

Morgan Stanley initiated coverage of Coinbase on Sept. 10 with a Neutral rating and a $250 price target, about 43% above the roughly $175 level at the time. The bank said Coinbase is becoming a key bridge between traditional finance and digital assets, citing its “everything exchange” strategy spanning equities, commodities, prediction markets, pre-IPO exposure and tokenized assets, alongside custody, financing, stablecoin partnerships and the Base network.

Original source

AI take

The significance is less the rating than the source: a bulge-bracket bank framing Coinbase as infrastructure rather than a pure crypto beta play, with its expansion into tokenized assets and prediction markets read as the differentiator. That framing matters for how traditional-finance coverage treats the sector going forward, and it puts Coinbase's diversification — custody, financing, stablecoins, Base — at the center of the equity story. The open question is whether that "everything exchange" buildout translates into revenue mix that justifies the premium the target implies.

Generated by AI for reference only.

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