TREE NEWS update: Apple opened pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max on the evening of September 12, with starting prices of 9,999 yuan and 10,999 yuan respectively. The two models will go on official sale on September 18. Apple did not disclose pre-order volumes or regional availability outside China.
Apple Opens iPhone 18 Pro Pre-Orders, Starting at 9,999 Yuan
The absence of any disclosed pre-order figures or regional availability outside China leaves the launch unusually opaque, which matters for anyone tracking Apple's China demand as a read-through on consumer spending. What is notable is the pricing itself: a five-figure yuan entry point for the Pro tier positions these devices in a bracket where local flagship competition is most intense. Whether the staggered gap between pre-order and official sale produces the usual sellout signals, or silence, is the open question.
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