Eightco Buys Back 14M Shares, Digital Asset Treasury Hits $389M

The buyback itself is the less interesting half of this item; the notable part is that a corporate treasury is being sized and framed as a digital asset position rather than a side experiment. That framing matters for how such companies are compared against peers holding crypto on the balance sheet, since the treasury, not the operating business, becomes the reference point. Whether this remains a distinguishing move or becomes a common template for smaller listed firms is the open question.