TREE NEWS update: Cloudflare has made its “block AI training” setting available to all customers, letting sites refuse use of their content for AI model training while keeping search indexing intact. Apple, Google, Microsoft, Amazon, Anthropic, Meta and OpenAI were certified as “responsible” crawler operators, required to offer training and AI-summary opt-outs and disclose URL-level indexing. Cloudflare said about 17% of sites already block some form of training, while fewer than 1% block search crawlers.
Cloudflare Opens AI-Training Block Setting to All Customers
The significance lies less in the opt-out itself than in Cloudflare's attempt to split search indexing from AI training, and in its role as an arbiter of which crawlers count as responsible. That certification power affects AI developers and site owners alike, since compliance now carries reputational weight. The gap between the share of sites blocking training and the far smaller share blocking search crawlers suggests site owners still treat visibility and training as separate concerns. Whether that gap narrows, and whether certification becomes a real constraint or a label, is the open question.
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