Moutai Self-Run Store Caps Purchases at 5 Cases Per Person Annually

Moutai's move to ration its own store supply is a telling signal about how it wants to police the resale spread between official pricing and the secondary market, rather than simply maximize near-term volume. The limits hit individual collectors and small enterprise buyers hardest, since both have historically used official-channel purchases as a low-cost entry point. The open question is whether these caps actually curb flipping or just push demand toward distributors and gray-market channels.