TREE NEWS update: Meituan core local commerce CEO Wang Puzhong said at the 2026 Meituan Instant Retail Industry Conference that instant retail has passed the hardest stage of demand cultivation and network buildout. The next step, he said, is a leap from the ‘store-warehouse-delivery era’ into the ‘commodity era’.
Meituan Executive Says Instant Retail Has Passed Hardest Stage
The framing matters more than the milestone: Meituan's core local commerce chief is signalling that the costly, infrastructure-heavy phase of instant retail is behind it, which shifts competitive weight toward assortment, sourcing and unit economics rather than coverage and rider density. That is a different contest, and it favours players with supply-chain depth over those that competed purely on delivery speed. Whether rivals read the same transition the same way — and whether Meituan's own language translates into investment priorities rather than positioning — is the open question worth tracking.
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