TREE NEWS update: Venice founder Erik Voorhees revealed an unannounced rewards program to distribute VVV tokens to loyal users, part of a broader strategy to make the token deflationary and eventually burn all tokens. The plan aims to increase token scarcity and reward community engagement.
Erik Voorhees Plans to Give Venice’s VVV Tokens to Loyal Users
The notable tension here is that a token designed to be deflationary is being distributed as a loyalty reward, which cuts against scarcity in the near term even as the stated endgame is burning the supply down. That framing matters because it ties user retention directly to tokenomics rather than to product usage, a structure that tends to reward existing holders over new participants. Whether the burn commitment survives contact with the rewards program is the open question.
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