TREE NEWS update: JD.com announced on September 23 the upgrade of its Jingmai AI operations center and the launch of its first Jingmai AI expert team. The upgraded center consolidates five modules — a super assistant, AI experts, full-chain AI diagnostics, a third-party tool marketplace and merchant-built tools — bringing together more than 60 AI tools. These cover store operations, product selection, product materials, marketing, order fulfillment and customer service.
JD.com Upgrades Jingmai AI Operations Hub, Debuts First AI Expert Team
The move signals JD.com is trying to turn AI from a scattered set of merchant features into a single operating layer for its marketplace, with a third-party tool marketplace and merchant-built tools layered on top of its own diagnostics and assistants. That matters less as a product launch than as a platform play: it could shift how merchants allocate operational attention and where third-party tooling gets distributed. Whether the expert-team format and the consolidated hub actually drive merchant adoption, rather than adding another dashboard to ignore, is the open question.
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