Hyundai Poised to Outsell Ford for First Time in Q3, Cox Says

The significance here is less about one quarter's ranking than about what Cox identifies as the driver: hybrid lineup depth. If limited hybrid offerings are what pulled Ford and GM volumes down while the hybrid market grows on high gasoline prices, that reframes electrification strategy — the near-term battleground looks like hybrids rather than full EVs. The competitive set affected spans Detroit's two largest automakers and Toyota, which is simultaneously closing on GM's top-selling position. Whether hybrid breadth keeps translating into share gains, and how quickly Ford and GM adjust their lineups, is the open question.