TREE NEWS update: Bitwise Asset Management and wealth-management technology platform Vise launched diversified crypto model portfolios for hundreds of wealth-management firms on the Vise platform, covering more than 135,000 accounts. The portfolios use Bitwise research to select crypto-themed ETPs by risk appetite, spanning a broad “core” allocation and narrower thematic sleeves, with systematic monitoring and rebalancing. Vise oversees over $140 billion in platform assets; Bitwise manages more than $9 billion in client assets.
Bitwise and Vise Launch Crypto Model Portfolios for 135,000+ Accounts
This matters less as a new product than as a distribution event: crypto exposure is being packaged into the standard model-portfolio plumbing that advisors already use, which shifts the adoption question from conviction to platform defaults. The firms involved bring meaningful scale on both sides, so the reach across advisory accounts is the real signal. The open question is whether model-portfolio allocations become a durable channel or remain a small satellite sleeve, and how the systematic rebalancing behaves through a sharp drawdown.
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