TREE NEWS update: Changan Automobile has established an AD (Avatr-Deepal) Synergy Development Department as a first-tier division, formally starting the operational integration of its two electric-vehicle brands. Under the new unit sit planning and cooperation, market product, HR shared services, finance shared services and general affairs sub-departments, which will take on business delegated by Deepal and Avatr. The move marks the entry of the brand consolidation into substantive implementation.
Changan Auto Forms AD Synergy Unit as Deepal and Avatr Integration Begins
The structural choice matters more than the announcement: Changan is centralizing shared functions — HR, finance, planning — under one first-tier unit rather than merging the brands outright, which suggests cost consolidation while preserving separate product identities. This affects internal teams at Deepal and Avatr most immediately, and signals how legacy automakers are rationalizing multiple EV marques as competition intensifies. Whether delegated functions actually migrate, and whether brand-level autonomy erodes, is the open question.
Generated by AI for reference only.
Share on WeChat
Open WeChat → Scan → then tap "…" to send to a chat or Moments.
Tap "…" in the top-right corner to send to a chat or share to Moments.