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Honor Magic9 Series Sells 194% More Than Predecessor in First Half Hour

Honor CEO Li Jian said the Magic9 series sold 194% more than the previous flagship series across all e-commerce platforms in the first half hour after launch. The company unveiled the lineup at a product event in Beijing on September 28. No unit figures or pricing were disclosed.

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AI take

A first-half-hour online sales multiple is a launch-window signal, not a demand curve, and the absence of unit figures or pricing makes cross-cycle comparison weak. What it does show is that Honor's flagship refresh is drawing more early online conversion than the prior generation, which matters for its positioning against other premium Android launches in China. Whether that opening pace holds beyond the first half hour, and whether the company later discloses volumes or pricing, is the open question.

Generated by AI for reference only.

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