Coinbase to launch in-app trading card pack opening with physical cards

This signals Coinbase pushing deeper into collectibles as a consumer-facing vertical, using its app as a distribution channel rather than building a standalone marketplace. The design choice — every digital pull maps to a real card held in a vault or shipped — mirrors the tokenized-asset logic the exchange already applies elsewhere, and it blurs the line between trading and collecting. The audience is existing Coinbase users who might never have opened a pack, not seasoned card collectors. Whether the vault-or-ship model becomes standard for physical-backed digital collectibles is the open question.