China’s NRTA Issues Guidelines on Public-Service Advertising for Broadcasting and Online Audio-Visual Media

TREE NEWS update: China’s National Radio and Television Administration released guidelines on promoting high-quality development of public-service advertising across broadcasting and online audio-visual media, effective from the date of issuance. The document sets out key tasks, including keeping the correct direction and orientation, advancing the Party’s innovative theories, and running campaigns around major themes and important dates while promoting core socialist values and traditional Chinese culture.