Changan Auto Sets Up AD Synergy Dept for Deepal and Avatr

This is a cost-discipline move more than a product one: Changan is trying to stop two EV brands from funding the same back-office capabilities twice, a common problem when premium and mass-market lines scale in parallel. The explicit promise that positioning and user rights stay untouched suggests the company knows badge separation is part of what buyers pay for. The open question is where synergy stops — whether shared middle- and back-office functions eventually creep into platform or software decisions that shape the cars themselves.