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RWA Crypto

Sony-Backed Soneium Partners With DayOneDream to Tokenize K-Pop Revenue

Soneium, the Sony-backed blockchain, has partnered with Korean entertainment company DayOneDream to tokenize K-Pop revenue. The company behind BTOB and Lee Chae Yeon plans to offer eligible users tokenized exposure to revenue from concerts, streaming and music rights. Terms of the partnership were not disclosed.

Original source

AI take

This marks another entertainment giant testing blockchain rails for fan-facing revenue exposure, extending tokenization beyond funds and treasuries into cultural IP. The structure matters more than the announcement: revenue-sharing tokens tied to concerts, streaming and rights raise unresolved questions about how holders are treated legally and whether payouts are enforceable. Whether similar deals follow from other labels, and how eligibility and disclosure are handled, is the open question.

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