TREE NEWS update: Primus Labs, GenLayer and TermiX have each rolled out new on-chain points campaigns as of September 30. Primus Labs, a cryptography infrastructure project for privacy and verifiable computation, raised $6.5 million across Pre-seed and Seed rounds in February 2025 led by Dispersion Capital, Symbolic Capital and VanEck. GenLayer, an AI-native blockchain using Optimistic Democracy consensus, raised $7.5 million in a seed round on August 20, 2024 led by North Island Ventures. TermiX, a Binance MVB Season 9 winner, launched a TermiX × Custom AI 3D Holographic task worth 1,000 points.
Primus Labs, GenLayer and TermiX Launch New Points Campaigns
AI take
Points campaigns are becoming a default go-to-market move for infrastructure projects that have already raised institutional capital, as all three here have. That matters less as a reward mechanism than as a user-acquisition and wallet-distribution play ahead of any future token event. The open question is whether these campaigns convert into durable usage or simply farmed activity, and whether the backers behind Primus and GenLayer treat points as a precursor to something larger.
Generated by AI for reference only.
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