Fliggy: National Day Bookings for Natural Scenery and Village Stays Up Nearly 50%

The shift toward natural scenery and village stays signals that holiday demand is rotating away from established urban and landmark itineraries, a pattern with direct implications for smaller destinations that lack the booking infrastructure of major hubs. Fliggy's framing of "native tourism" as a distinct category suggests platforms see enough repeat demand to productize it rather than treat it as a niche. Whether that nearly 50% lift reflects a durable preference shift or a one-off holiday effect is the open question, and how local operators absorb the added volume without eroding the character the category is sold on is worth watching.