TREE NEWS reports: Meituan data showed county-level destinations saw a surge in visitor traffic on the first day of China’s National Day holiday. Homestay bookings in Hejiang County, Sichuan, jumped 139% year-on-year, while Daocheng County rose 117%. Bookings also climbed in Dafang, Guizhou and Luoning, Henan. Meanwhile, small-group tour orders continued to rise, with related searches up 21% year-on-year.
Meituan: County-Level Destinations Hit Holiday Peak on National Day
The standout signal is the depth of the travel recovery: growth is concentrated in county-level destinations and homestays rather than the usual headline cities, suggesting holiday demand is spreading into lower-tier geographies. That matters for local operators and platforms aggregating fragmented supply, where booking surges can strain capacity and service quality. Whether this dispersal reflects a durable shift in travel preferences or a one-off holiday effect is the open question, and the pace of small-group tour demand is worth tracking alongside it.
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