Google Faces $3.2B Damages Claims in Ad-Tech Monopoly Case

The ruling matters less for the headline figure than for what it opens: a jury will now weigh how Google's conduct around AdX translated into publisher harm, a question that has mostly been settled by regulators rather than juries. The class structure splits the largest publishers from the broader pool, which could complicate any unified damages theory and gives the biggest claimants their own incentives. Whether the case reaches trial, and how a jury treats ad-tech causation, is the open question — and it lands as RWA and tokenization efforts increasingly pitch on-chain ad and media settlement as an alternative to exactly this kind of intermediary.