Pandora Opens $150M Vietnam Factory to Diversify From Thailand

Pandora's move reads less as a cost play than as a capacity and resilience play: the CEO frames Vietnam as preparation for future growth, not as a fix for current strain, which suggests the company expects demand to scale beyond what Thailand alone can serve. The detail that Asia grew 10% in the second quarter gives that bet a concrete anchor rather than a speculative one. The open question is whether this is a single diversification step or the start of a broader shift in Pandora's manufacturing footprint — and whether other consumer brands with concentrated Asian supply chains follow the same logic.