Visa, CoinShares Surveys Show Rising Crypto Interest Among Consumers, Wealthy Investors

The gap between stablecoin awareness and understanding — 66% versus 6% — is the more consequential data point than the usage intentions, since it suggests adoption in Asia-Pacific may be driven by familiarity through payments channels rather than by comprehension of the instrument itself. The wealth-management figures point to a different dynamic: digital assets are already a mainstream allocation among affluent investors in major markets, which shifts the debate from whether institutions will adopt toward how existing positions are custodied and reported. Whether the understanding gap narrows as usage grows, or persists as a source of consumer risk, is the open question.