Shenzhen Auto Show Closes With Nearly 2.8B Yuan in Orders

The scale of on-site ordering suggests physical auto shows still function as a real transaction channel in China, not just a marketing exercise, which matters for brands weighing exhibition spend against digital retail. The nearly 2.8 billion yuan figure also hints at where consumer demand is concentrating, though the item gives no brand or powertrain breakdown, so it is unclear how much of this reflects new-energy models versus conventional inventory. Whether such conversion rates hold at other regional shows this season is the open question.